Vionnet – Copyright photographs

Registration album, summer 1921. Photothèque, fonds Union Française des Arts du Costume, gift Madeleine Vionnet

Madeleine Vionnet was passionately against plagiarism, adopting a number of clever measures to protect her work. In 1919 she started taking copyright photographs (front, side and back) for each garment she produced. Later these evolved into a single snap simultaneously showing all three views through the clever positioning of mirrors. Each garment was also christened with its own unique name and number, and labelled with Vionnet’s signature and fingerprint.

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